After 14 adrenaline-charged, drama-fuelled and rain-swept rounds, the Formula 1 2025 Championship is taking shape nicely with McLaren leading both the Drivers and Constructors’ Standings. The Formula 1 craze has taken a life of its own, no thanks to a potent mix of Netflix’s Formula 1: Drive to Survive, strategic brand marketing campaigns (think recent F1 film), a growing and diverse fanbase, and other factors. Apart from loud and fast cars, celebrities, and glamorous after-parties, F1 races revolve around time. With that, it makes perfect sense that watch brands are increasing their presence in the sport for various reasons. Here are F1 drivers with their watches and some tongue-in-cheek caption action.
Max Verstappen in TAG Heuer
Defending champion Max Verstappen spotted wearing the TAG Heuer Monaco Split-Seconds Chronograph. More importantly, how does he find time for racing during the weekends, streaming as Franz Hermann and caring for a newborn baby.
Charles Leclerc in Richard Mille
Leo the dachshund maybe the darling of this picture, but not for watch nerds after Charles Leclerc was spotted wearing the Richard Mille RM72-01 “Charles Leclerc”.
Lewis Hamilton in Richard Mille
Talking about aura, who remembers Lewis Hamilton’s picture taken in front of Ferrari’s Maranello factory?
Lando Norris in Richard Mille
Colours are a thing for Lando Norris it seems — papaya (his official team colour) and the Richard Mille RM67-02 Automatic Extra Flat “Mutaz Barshim” on his wrist.
Oscar Piastri in Richard Mille
I’ll show those stewards what I can do with a 10s penalty.
George Russell in IWC
George Russell customises a one-of-a-kind IWC Ingenieur Automatic 42 with Bamford Watch Department and picked a dial colour that matches his eyes.
Pierre Gasly in H. Moser & Cie
Oui
Liam Lawson in Tudor
Complete the sentence. I believe I can (blank).
Lance Stroll in Girard-Perregaux
Lance Stroll is beaming at Fernando Alonso and thinking, “why does he not have to wear team watch?”
Yuki Tsunoda in TAG Heuer
This must be Yuki Tsunoda dreaming of opening his restaurant, with a TAG Heuer wall clock, possibly?
Kimi Antonelli in IWC
It’s giving little brother vibes as rookie Kimi Antonelli is spotted alongside George wearing the IWC Pilot’s Watch Mark XX Mercedes-AMG PETRONAS Formula One™ Team.
Franco Colapinto in H. Moser & Cie
“I’m sure I was filmed alongside Brad Pitt in the movie at some point.”
Isack Hadjar in Tudor
I wonder what the note is saying now that Mr Horner is gone.