Going Behind the Scenes of A. Lange & Söhne's Watchmaking Facility

The Lange I building after the renovation (Image taken in 2013)

For our first visit outside Switzerland this issue, and the first one in Legacy overall, we will take a moment to address some behind-the-scenes work. In an issue like this one, where a multitude of manufacturer visits are arrayed before you, dear reader, our goal is to make it all as engaging as possible. Normally, we do not worry about how one story follows the next, as long as there is a standard. For example, the simplest thing is to go with alphabetical order. If you have gotten this far, then you already know we have not done this. What we have done is separated the Swiss brands from the others, although in practice there is nothing to set them apart in terms of quality. Of course, this is not to say that Grand Seiko and A. Lange & Söhne are at all the same, any more than all manufactures are the same. For this reason, this seems as good a place to pause and take stock as any.

To begin with, it will not have escaped your attention that all but one of these stories is written by me. In itself, that elevates the risk that each manufacture story would suffer from a certain sense of ‘sameness,’ and this is not what we want for Time Stamps. As noted previously, we abandoned any idea of standardising this series of articles, just as a practical matter. Far better that each story stand out for its own virtues, whatever the deficiencies of the writer. In that sense, the biggest takeaway from the Glashütte manufacture of A. Lange & Söhne is that it embodies the spirit of an entire watchmaking region and philosophy.

Double-assembly at the Lange 1 station, with components and movements laid out for inspection

Watchmakers here probably studied at least part of their craft here, if not all of it. Unlike the Swiss, German and Japanese brands have to train their own people, without the benefit of an entire ecosystem. Production Director Tino Bobe never fails to remind us that A. Lange & Söhne requires skill levels that are simply impossible to find, outside Switzerland, and thus is obliged to run extensive apprenticeship programmes. On this particular visit, we got to meet many of the young people who make up the core of the watchmaking team here, besides the usual familiar faces, including Arnd Einhorn, Head of Global Corporate Communication.

From Scratch

Even a well-visited and documented site can reveal new things as we discovered at the one manufacture where we did not see CNC machines. They very much did exist, in the basement, but there are a few watchmaking firms where no one expects to see such contemporary machinery. They are just as important here as anywhere, given that A. Lange & Söhne typically produces new calibres for every new case and certainly for every new family. The manufacture has delivered no less than 71 calibres since it was reestablished in 1990, and this level of creation, shall we say, requires precision engineering for quality assurance. Remember once again that every one of these calibres, especially unique watch families such as the Zeitwerk, has to be built-up from scratch, and that includes developing the skills to make them. Impressively, this covers both the skills and know-how needed to make hairsprings in-house.

Tony de Haas with the Odysseus Chronograph

In a lot of ways, this was the definitive manufacture that helped shape the structure of every story in Time Stamps, as well as the Conversation on the very subject of manufactures. This tour, rather different in form than those organized in the Before Times, takes us all through double assembly (the Lange 1); complications (Datograph Up/Down); and Zeitwerk (time-only). While previous tours have included sessions on grand complications and engraving, this time we have a hands-on session with an attempt at engraving a balance cock. While we did not see or hear about the Odysseus this time, we did learn that the team that works on the base Odysseus also works on the Lange 1. Product Development Director Anthony de Haas notes that to make more Odysseus watches, A. Lange & Söhne would have to make fewer Lange 1 pieces. He is adamant that one collection will not suffer for the sake of another. In no small measure, de Haas and the watchmakers here, with their cheerful yet sometimes cheeky takes on their work, convinced this writer that every manufacture story in this issue had to be different.

Despite this commitment to variation, we note for the record that the Glashütte manufacture is still in much the same state as it was in 2019, which is to say that no new buildings have been added. There are still two wings – the former home of founder Ferdinand Adolph Lange and his original production building, and then a much newer facility just a short walk away. The historical building houses offices, welcomes guests, and is also where the new watchmakers train – each annual batch of aspiring watchmakers numbers roughly 20.

German Silver

Most of the watchmaking action takes place in the contemporary building that was opened in 2015, and this is also where we spent most of our time. It is a multi-winged facility that covers roughly 5,400 sqm, which we have covered previously when it first opened and in our stories on sustainability in watchmaking because the entire production facility is carbon-neutral. This is largely thanks to geothermal energy, and demonstrates remarkable foresight on the part of the brand and its owner, Richemont.

Discovering the inner workings of the constant force mechanism at the Zeitwerk station

Foresight was also important in the decision to use double-assembly at A. Lange & Söhne. The Glashütte watchmaker is perhaps most famous for this process, with even its advertising leaning into it. Of course, de Haas is sanguine about the realities of double-assembly, telling us that A. Lange & Söhne is certainly not the only brand to use this process and that using it is a matter of practicality rather than of storytelling. “We tried doing single assembly and it was a disaster,” said de Haas. “In fact, it made us slower rather than faster.” This comes down to A. Lange & Söhne’s decision to use German silver for its plates and bridges. This material is notoriously prone to oxidation and thus must be handled carefully. At the Lange 1 second assembly demonstration, we learned that some components, such as the screws, are actually replaced at this stage; the second assembly is where the blued steel screws go in, with the temporary screws used in the first stage recycled.

Finishing is a deeply important part of the A. Lange & Söhne experience and it might surprise you to learn that some decorative steps are left till until the second assembly after the calibre is disassembled and all parts are cleaned (in an ultrasonic bath). The signature three-quarter plate of the Lange 1 – a Glashütte signature that one finds in virtually all the calibres at A. Lange & Söhne – get the Glashütte stripes applied only at the second assembly stage. Again, this is necessitated by the brand’s use of German silver, which de Haas, Bobe, and others will never ditch because of its luster and character.

Neue Manufaktur - The newer facilities of the manufacture

Visceral Experience

The watchmaking lessons continued with demonstrations and explanations of complications, where we saw the relatively simple Datograph Up/ Down. Nevertheless, the information on the inner workings of the chronograph all made their way into our giant (and ongoing) chronograph explainer series. If there is one chronograph that we would have liked to get under the microscope here (literally, as you can see) it would have to be the Odysseus Chronograph, simply because we get a lot of questions about this watch. It was not to be on this occasion but seeing the workings of a lateral clutch chronograph up close, with just the movement, is revelation enough.

Space is a premium in these stories, and every word now is taking away from the images we got on this tour. A. Lange & Söhne was one of three manufacturers that had a photographer accompany us, hence you see me and Ruckdee in some of these shots, but I digress. Our last theoretical lesson was with the Zeitwerk department, where we have learned some impressive information – some of which we are unable to share. Nevertheless, if you do have a chance to visit the manufacturer, do listen to what the production people themselves have to say. It is both revelatory and also heartening, which might surprise some of you, dear readers.

As usual, the Zeitwerk workshop featured more explanations and a visceral experience too since visitors are given the chance to feel the now-legendary mainspring of the movement. For the record, this is the most powerful mainspring in the A. Lange & Söhne assortment – yes the Lange 31 has the longest power reserve but it is also the longest spring. For the Zeitwerk, the spring is the strongest of all. A manufacture visit is probably the only time you will ever see the springs in this state, including the regulating organs of the constant force system.

A lesson in how the chronograph works

Hands-On

Of course, it would not be a manufacturing visit at A. Lange & Söhne without something hands-on, which is what we got with an afternoon with the engravers. This is not my favourite activity, which is a necessary fourth-wall break here, as I have done this a number of times and have not improved; movement assembly though, I have noticed an improvement. Here is what I can tell you about this craft: it takes a steady hand that can apply a degree of consistent force. The engraver’s tools look pretty much alike, with a wicked-looking steel tip attached to a bulbous wooden handle that is meant to sit in the palm of your hand. You apply force with your hand and provide a measure of stability with your thumb and finger. You can just about make this out in the image here.

Actual engraving work on real balance cocks

While such activities are not really meant to teach much of anything, they do offer a sense of the skill of the craftsperson. Obviously, the young chap who was leading us was both serious about his work, yet quite carefree – there was no stress tension anywhere on his person, except perhaps when addressing a room filled with grumpy amateurs. Importantly, the engraving session reflects how a balance cock would really be engraved. It is done by hand, with the part secured in a clamp, just as you see. Imagine what happens when you etch away too much material and this will lend some additional heft to the task.

Watchmaking is indeed weighty, as A. Lange & Söhne demonstrates with each of its watches, not only to those who have seen the work up close. While human beings are not cutting out the balance cocks from blocks of metal (a task better left to precision instruments) but only humans can add beauty to a piece of metal. We continue to hope that watch enthusiasts will never lose sight of the fact that such efforts are made for all of us. We are the only ones who care enough to notice.

This article first appeared on WOW’s Legacy 2024 issue.

For more on the latest in watch reads, click here.

Why Size Matters at Bell & Ross

Bell & Ross
Bell & Ross Managing Director Fabien Nonancourt

When one thinks of Bell & Ross, two names immediately come to mind: Bruno Belamich and Carlos Rosillo, who are of course the Bell and Ross of the brand name. Of course, you are much more likely to meet Rosillo than you are to meet Belamich, for example, and there are plenty of watchmaking brands where only a handful of people ever speak with the media. One even. Bell & Ross is not that kind of watchmaker, as Managing Director Fabien Nonancourt reminds us merely with his presence!

Bell & Ross
BR03 Black Matte

Appointed Head of Sales in 2010, Nonancourt is no stranger to the press, retailers, and collectors in this and other regions. However, it was likely when he took on the General Manager (a term apparently used interchangeably with Managing Director) portfolio in 2017 that his public profile began to grow. While Rosillo is the CEO of Bell & Ross and Belamich is the Creative Director, Nonancourt's influence is perhaps most strongly felt on the front end of the brand experience. He has been heavily involved in what the brand calls the "optimisation," of its 600 points of sale worldwide and has most recently been engaged in developing the brand’s network of boutiques in Asia and Australia. As a member of the senior management team, Nonancourt is certainly in the mix as far as product development is concerned (he is part of the weekly product development meetings in Paris), as he is likely to be one of the first people to learn what people think of the watches and, crucially, to receive feedback from the sales floor.

On a recent visit to this region, Nonancourt went through the most recent update to what is arguably Bell & Ross’ most popular line, the BR 03. Literally a small change, we could not figure out exactly how a one mm difference could be a big deal – no pun intended. Nonancourt was only too happy to tell us how much of a difference it makes.

We are meeting on the occasion of a major change in size for Bell & Ross watches, specifically in the BR 03 so let us begin there.

We felt the demand from the market for smaller watches so we had to find basically the best compromise by reducing slightly the size but not giving up on the strong DNA of the BR 03, which is an instrument with a (strong) shape. We are debuting eight models, six of which already exist, in 41mm (42mm was standard for the BR 03 – Ed>. So this means we have two new designs and we think we have achieved the perfect compromise in delivering the new size. By the way, it is not just the size that has changed; we have made the watches more sophisticated and more refined. We have rounded the corners slightly and the lugs are a little bit smaller, as you noticed. So a lot of little changes make a big difference at the end of the day.

BR 03 Gyrocompass

Read More: Bell & Ross’ BR 03-Cyber-CE Hits All the Right Angles

A change in size is certainly a big deal for something like the BR 03. Tell us more about the challenges.

I mean, you can really say size matters, even if just 1mm or 1/2mm millimeter; you can clearly see the difference <and feel it too – Ed>. And I can tell you, Bruno Belamich did so many prototypes with the different sizes of lugs and trying to have different (proportions) also of the rounded corners to find the perfect shape. The straps are also different (a result of the lug-width change) and the buckle is smaller too. This (evolution) has been the result of intense studies and difficult choices because (as mentioned), these are very small differences that make a big impression. Remember that way back when, some people would tell us that they love the BR 03 (and the BR 01 too) but that it was too big, too instrument-like, and too difficult to wear. So that is why we have created in 2019, the BR 05, which is another interpretation of the flight instrument, but in a more urban way that is suitable for any occasion.

So, the BR 05 was partly an answer to those clients, who are from everywhere...it is not the case that it was clients in Asia who wanted a smaller size. The smaller watch trend is everywhere, even in the US where they historically have liked small watches (including Bell & Ross models now out of production). In the watch industry, there are always trends with regard to size. Before, it was for larger watches, now it is for smaller watches. I think maybe people now want to be a little bit less ostentatious with their watches. It’s a little bit strange because at the same time, maybe people are willing to spend more and more money on watches! The BR 05 (for example) is a luxury sports watch.

BR 03 Copper

Help us understand how and why you arrived at this smaller version of the BR 03. Did you want to surprise enthusiasts?

First of all, there was the choice of the size and that was the first decision (with regards to the BR 03). There was part of the team that was scared to change this historical model because Bell & Ross was known for the 42mm size. I think the strength of this product is to have a bigger size; I mean we had also the BRS collection that was 39mm and that was not so successful. So the (new size for the BR 03) was a big, big decision. And when we compared the 40mm prototype to the 41mm one, we felt better with the 41mm one.

Even though it was smaller (than the 42mm original), but you can still feel the strength of the instrument design aesthetic immediately. Also, a 2mm change is quite big on the square watch form <referring to why the 40mm prototype was not chosen>; we did show the 41mm prototype to (selected collectors and retailers) who said the 42mm BR 03 was too big and they liked it. (As I said), a 1mm change makes a huge difference in perception (with the specific Bell & Ross instrument style of watch).

BR 03 Copper

We don't want to surprise people too much or to make a revolution. It is like, you know, the Porsche 911 – it should always be the 911; Porsche is not going to make revolutionary changes to the car. The BR 03 has been a bestseller for us since the beginning, and these watches will continue to be the bestsellers. People do not expect to see a totally new BR 03. They expect to see the product that they know but with some improvements, like we are now using the latest movement so we have a 54-hour power reserve.

As far as a surprise goes, we have the BR 03- 94 Blacktrack chronograph (co-created with designer Sacha Lakic) which is in the motorsports arena <see Highlights this issue – Ed>.

And a new BR X5...

BR-X5 Green Lum

This is how we work with Kenissi, which makes a tough and reliable movement for us in the BR-CAL.323. Our main priority in pursuing the manufacture movement was to be more present, let's say, with those brands going with in-house or manufacture movements. I think here there is a demand from the market for manufacture movements...I don’t think that collectors are strictly looking for manufacture movements (per se). They're looking for the benefit of the manufacture movement. Bell & Ross is a strong name (in watchmaking) known for its design (expertise) and we wanted to offer something with a manufacture movement...but not at crazy prices. Yes, the BR-X5 is more expensive than the 03 and 05 collections but not by (too large an amount) for an improvement in power reserve to approximately 70 hours. There are also other benefits, like extended warranties, that add value to the final watch (as far as benefits that manufacture movements offer).

So (the manufacture movement for the X5) was our first move and it has been very, very successful. We will continue to extend the collection to be part of the manufacture movement world (as Rosillo and Belamich have spoken about). I mean, this is not for tomorrow but it is part of the plan (for the future). (But the manufacture movement) will not be limited to just this collection...we plan to eventually bring the manufacture movement to the BR 03.

Bell & Ross Managing Director Fabien Nonancourt

Read More: Aeronautical Acrobat: Bell & Ross BR 03-92 Patrouille de France 70th Anniversary

For now, Bell & Ross also debuted the BR-X5 Green Lum in 2023, which uses the same calibre that debuted in 2022, but now cased up in a very special material that glows in the dark. Taking advantage of the BR-X5’s multipart complex case structure, Bell & Ross have used a special material called Lum. Interestingly, this material was used for the first time by Bell & Ross in a 2017 BR 03 model, the BR 03-92 Horolum; this magazine continues to hold a special place in its heart for the 2020 model, the BR 03-92 Diver Full Lum, which you might also recall, given its popularity. – Ed

Leaving the world of bold contemporary styles aside, Bell & Ross also has a vintage side that we are curious about. Tell us more.

BR-X5 Green Lum

You know, when we launched, I was not working for Bell & Ross at that time (the company was founded in 1992 – Ed). Bell & Ross launched its first vintage collection in 1997, and it was probably the first brand in the entire watch industry to launch a product called “Vintage.” Today, everyone is doing something vintage, but to launch in 1997 a brand new model that is called Vintage, not to have reissues of vintage watches, we were really ahead of the trend. I mean it was Bruno's inspiration and his feeling of the market that led him to think that maybe we should do a revival of the designs from the 1940s and the 1950s. Bell & Ross was alone at that time to do this. In fact, the name “Vintage” officially belongs to us...Bell & Ross has a trademark on the “Vintage” name; others are now doing reissues from their own back catalogues but no one can name these watches “Vintage.” Initially, this really helped us stand out but today, now that everyone is doing it, there is not such an advantage anymore.

This article first appeared on WOW’s Festive 2024 issue.

For more on the latest in watch reads, click here.

Luna Rossa Prada Pirelli Sees Boats Fly

Panerai and Luna Rossa
Image Courtesy of Panerai and Luna Rossa

When you are racing across the open water at speeds closing in on 50 knots (just under 100kmh), you feel the crest of every wave as your vessel tries to cut through them. The sea responds to such aggressive moves by trying to shake you off, literally. By you, we mean to say anyone aboard the offending speedboat; if you are not strapped into a seat or holding on for dear life, you will be lifted off your feet and dumped overboard. Holding on is exactly what I am doing as the Luna Rossa speedboat we are aboard attempts to demonstrate the speeds that the Luna Rossa foiling monohull achieves.

Of course, the Luna Rossa Prada Pirelli team tells us that experiencing stomach-churning speeds on a powered vessel cannot really compare with what it feels like to sail aboard a foiling monohull. For one thing, even at the speeds we manage here off the coast of Cagliari, Italy, we would still be trailing behind the AC75 racing yacht that Luna Rossa will be fielding in the 37th America’s Cup 2024. Yes, speedboats can be outpaced by five-tonne sailing yachts, and – for some context – that is like saying a mechanical watch could be more precise than a quartz watch. This, of course, is a segue because we are here at the Luna Rossa Base in Sardinia at the invitation of Panerai; the Swiss-made Italian watch brand is an official Luna Rossa sponsor.

Image Courtesy of Panerai

Now, before you go accusing us of having had too much Franciacorta – not to mince words about it – besides having our brains baked by the Sardinian sun, you should know that the AC75 monohulls have been known to achieve speeds in excess of 50 knots. Google it. In any case, the America’s Cup represents peak sailing, both from the perspective of sailing the monohulls and engineering them. The legendary regatta is the Formula 1 of the sailing world and has been since before the motorcar was even a gleam in Karl Benz’s eye. Like the development of the automobile, the America’s Cup has quite a rich narrative and so we give it its own section. While the contemporary reality of sailing is far removed from its roots, some context is still useful. Just so you know, the America’s Cup is the world’s oldest sporting competition of any kind, with the first having taken place in 1851.

Above The Waves

If you are in the mood to have your mind boggled by some sailing yacht facts, here is the low-down on the standard monohull hydrofoil that will be used in the coming America’s Cup. The AC75 (or America’s Cup 75 footer) is also the basis of the prototype that Luna Rossa is using, but more on that in due course. It helps to first know what in the world a hydrofoil monohull sailing yacht is, and how it manages to just glide above the waves. The simple answer is that there are wings called hydrofoils attached to the hull, left and right, and these do what wings normally do. The tips or ends of these two wings and a rudder are the only elements that are in contact with the water when the yacht is at speed, making it look for all the world like it is flying across the waves. Such a vessel should easily move at twice the prevailing wind speed, and might even go faster. This is difficult to grasp because the yacht is wind-powered after all, but it is what happens. Here is what we have been able to glean from official sources on the technical details: the aforementioned wings are canting ballasted T-wing hydrofoils mounted on the port and starboard topside longitudinal drums; there is a centerline T-wing rudder, and no keel (source: Wikipedia).

All of the above is certainly standard but the America’s Cup race did not start using the hydrofoil design until 2017, and the monohull variant dates from just two years ago (2021). Team Luna Rossa itself is working on a prototype, LEQ 12, with the following publicly declared specifications:

Hull Length <12m
Mast Height +/- 18 m
Weight (Unscrewed) 2.1 tonnes
Crew 4+2
Top Speed 45+ knots

This puts the LEQ 12 at an apparent disadvantage as far as top speeds go because the AC75 has been clocked at speeds beyond 50 knots. Of course, that is straight line speed and the thing about sailing boats is how they turn. Again, perhaps counterintuitively, sailing vessels can and do sail into the wind, and have been doing so since some clever sailor somewhere figured out how to angle the sails just right. On that note, consider that the Luna Rossa team considers itself pretty clever too since it opted to create its own boat from scratch to challenge team New Zealand, the defender of the America’s Cup. The 10,000 sqm Cagliari base camp is where Luna Rossa is doing most of its development work, which is not inconsiderable; there is also a 4,000 sqm site in Barcelona, Spain, which is where the AC75 Challenger Selection Series begins next year. In fact, Luna Rossa was one of the teams that developed the aforementioned AC75 foiling monohull standard.

Image courtesy of Panerai and Luna Rossa

America's Cup History

Auld Mug

Given that it predates the first Olympic Games by 45 years, the America’s Cup is really the world’s oldest international sporting event; the first race was held in 1851 while the Summer Olympics began in 1896. It was originally a showdown between two yacht clubs or organisations in Great Britain and the United States, and what we call the America’s Cup today is named for the schooner that won the first race in 1851, the America.

The first defence of the America’s Cup only took place in 1870, by which time the New York Yacht Club, which was the steward of the Cup, was already under one of the most famous of the competition’s rules: the holder of the America’s Cup is obliged to defend its right to steward Auld Mug (as it was originally called) should any qualifying club issue a challenge. This remains the case to this day, which is why the America’s Cup champion is called the Defender, while its rival is called the Challenger of Record. Until 1967, there was only one Challenger but from 1970, multiple clubs issued qualifying challenges. This was the beginning of the Challenger Selection Series, where all America’s Cup challengers competed until one victor emerged as the Challenger of Record to take on the Defender.

The race between the Challenger and Defender has evolved over time too, but the affair is still relatively stately, with the Defender and Challenger agreeing to terms prior to every challenge.

Image courtesy of Panerai

Panerai Luna Rossa

Riding The Wind

Although watch collectors will be much more familiar with Panerai as the military secret that equipped Italian navy divers with precision instruments than anything else, the contemporary Panerai watchmaking brand has been associated with all manner of marine activities for the better part of this century. Since 2017, Panerai has created wristwatches with the sorts of materials that America’s Cup teams were experimenting with. One might even say that Panerai’s penchant for material innovation makes it an ideal partner for a racing team such as Luna Rossa, which is precisely how team Luna Rossa describes the watchmaker.

Of course, Panerai recognises its own virtues in exploring new frontiers in watchmaking, as Ficarelli told us, citing just the example of PAM01039. The brand knows to maximise on the emotional qualities of being innovative, which points to a certain spirit of boldness. Here, we enter the realm of character, as Panerai connects the dots between past and present, and thus hopes to build bridges with community of watch lovers. “Storytelling is pivotal in cementing Panerai’s legitimacy, intertwining its deep-seated maritime roots with its modern identity,” said Ficarelli. “By chronicling its journey from creating robust instruments for the Italian Navy to embracing the adrenaline of performance boating, Panerai underscores its heritage and authenticity. Each watch, steeped in historical value and innovative prowess, symbolises a continuity of tradition and a forward-looking vision, fortifying the brand’s connection with enthusiasts who value both the legacy and the ongoing maritime saga.”

Image courtesy of Panerai and Luna Rossa

Panerai had a dedicated Luna Rossa series of watches than spans a number of ranges, including the Submersible (although the 1309 is currently unavailable). Panerai watches are typically in-demand so availability of Luna Rossa watches should be monitored closely. Currently, our pick includes the Luminor Luna Rossa Chrono Carbotech PAM01519 and the Luminor Luna Rossa Quaranta BiTempo PAM01404. The impressively named latter watch is especially notable for its automatic P.900 GMT calibre, which has a three- day power reserve. The chronograph is powered by calibre P.9200 and is currently the only available Luna Rossa watch cases in Carbotech. This is important for this watch because it is a 44mm whopper. The GMT model is a more reasonable 40mm watch in steel. There are also two Luminor Due references worth taking note of: PAM 01378 and PAM 01381.

Image courtesy of Panerai and Luna Rossa

Just as Formula 1 is an expensive sport, so too is the business of the America’s Cup, with estimates on operating the teams running up to US$200 million for each competitive run. This is evident in the Luna Rossa base camp, where there are at least two simulators, two prototypes (a slightly scaled-down model that we saw and another full-size model that takes to the waves), in-house manufacturing capabilities, and engineers and technicians of many stripes all working together to develop the LEQ 12 that will eventually be the Luna Rossa racing yacht. In total, there are approximately 118 people on the distinctly Italian team, including Skipper and Team Director Max Sirena and Circolo Della Vela Sicilia President Patrizio Bertelli. It breaks down as follows:

Sailing Team 24
Shore Team 34
Communications / Public Relations 5
Services / Administration 17
Design Team 34

One quick way to understand team Luna Rossa Prada Pirelli is to look at the tale in terms of figures. Here is what the fact sheet says about the team:

America’s Cup Participation (Including The Coming Season) 6
(2000, 2003, 2007, 2013, 2021, 2024)
Appearances At Challenger Selection Series Finals 4
(2000, 2007, 2013, 2021)
Challenger Selection Series Won 2
(2000 Louis Vuitton Cup; 2021 Prada Cup)
Challenger Of Record Success 2 (2003, 2021)
Overall America’s Cup Yachts Built Since 1997 9

If there is one Panerai watch that embodies the story here, it must be the Submersible Luna Rossa PAM01039. Panerai Chief Marketing Officer Alessandro Ficarelli explains: “(The watch) stands out due to its use of innovative materials like Carbotech (a specially developed material used by the brand), representing the brand’s adventurous spirit and its watchmaking expertise. Moreover, its aesthetic intertwines sporty resilience with elegance, including details like the incorporation of actual sail material, which symbolises a forward-thinking vision that aligns with Panerai’s maritime legacy and its future aspirations."

Image courtesy of Panerai and Luna Rossa

Those aspirations are on show on this visit to Sardinia, which was actually part of Panerai’s now-famous experiences. The Luna Rossa vessel itself might be a very expensive closely-held secret that amateurs have no business messing with, but there are all manner of maritime activities that can be associated with the competitive team’s preparations. Popular on this particular occasion was water-skiing but Panerai also went the distance with a surfing experience with the brand’s ambassador, surfing champion Leonardo Fioravanti. Of course, everything will pay off nicely for Panerai should Luna Rossa be on top form during the America’s Cup. First though, whether the Luna Rossa team will become the Challenger of Record in 2024 will be determined when the season begins in Barcelona.

This article first appeared on WOW’s Festive 2024 issue.

For more on the latest in watch reads, click here.

Why Buying Luxury Watches is a Waiting Game

Arguably, buying a watch has always been a journey of discovery, but when it comes to exploring an entirely new brand, it becomes a literal opening up of an undiscovered country. If you are a Joy Division fan, you might even think of Unknown Pleasures realised. Even if one is not so poetically inclined, getting into a new name in watchmaking is equal parts trepidation and transcendence. This is where I find myself now, with the Christopher Ward C1 Bel Canto, a watch I failed to buy on its launch last year.

Those of you who may have read this very section last year might recall the heavy presence of this watch, which came to represent all my failed attempts to buy a variety of popular watch models, from mainstream brands to independents. Trust me when I say there have been many, only the most famous of which graces the opening section of this recurring missive. It is no exaggeration though to say that Christopher Ward changed everything and not just for me. It did so in a way that put enthusiasts and collectors first, and I believe is what makes it particularly worthy of the Petite Aiguille at the GPHG in 2023. It is for this reason, aside from the purchase decision of course, that I decided to push out this story.

To get things off on the right foot though, I must note that I took possession of my Bel Canto, when this issue was being sent to the printer, and this sentence was part of a running change. It was meant to arrive in November, which would have given me just enough wiggle room to shoot the actual piece. That date turned into December and, well, you know the rest. However, while I continue to be against the practice of making people wait for an indeterminate period of time for a choice timekeeper, I do understand that some waiting is necessary. If nothing else, waiting gives you the chance to change your mind and – to be completely honest – you should definitely do that if your doubts cast too large a shadow. There are few things worse than buyer’s remorse over what amounts to a discretionary purchase of an object that is meant to make you feel good about yourself.

Brand Equity

So, before even getting to the watch in question, the brand must be addressed. Swiss Made is absolutely necessary for some, and that is perfectly fine. Despite being British, Christopher Ward fulfils this; the watches are certainly conceived and designed in the UK though. A. Lange & Söhne and Seiko probably have something to say about this sort of thing, and with good reason. Reasons even but then again, even Glashütte brands do use Swiss suppliers, and the Swiss themselves have suppliers outside the EU. I am of the Tony de Haas school of thought here, in the sense that I do not care a whit about who made the screws.

Despite being a recent arrival in watchmaking, Christopher Ward has fulfilled what I consider to be a reasonable grace period, from its inception in 2004, to be taken seriously. It now fits properly into the constellation of brands I regularly look at when considering a new watch. Of course, the price and nature of the Bel Canto ultimately convinced me to push Christopher Ward ahead of many brands whose watches I have wanted for decades, in some cases (see the second the watch on the list for an idea of why that might be). Although I am about to spend a little time extolling the virtues of the brand, I have only been properly aware of it (beyond a vague notion that it exists) since 2017, to my great shame.

Now, this story does not get into specifics about the C1 Bel Canto – that will have to wait for another time, preferably when the watch is actually here and I have images of it as well as a report of the wearing experience. Instead, I want to focus on the (ongoing) acquisition itself. Christopher Ward discovered it had a hit of unparalleled proportions with this watch, although whether that was before or after Watchfinder & Co and Swiss Watch Gang talked up the model is uncertain. Brand representatives have said that they would have had second thoughts had they known how challenging such a watch would have been, and how much demand they had to satisfy. Honestly, though, what did Christopher Ward expect would happen when it offered a chiming watch for approximately USD 5,000? It is certainly the most handsome hour-striker at its price point, and arguably superior to many other more expensive tickers.

No Issue Reissue

What made a consequential difference to me here was how Christopher Ward handled the mad scramble for the original C1 Bel Canto. It would have been all too easy for the watchmakers to have patted themselves on the back for a job well done with the watch, thanked everyone who bought the watch and expressed consternation that so many had been disappointed. That could have been all there was to it, but not for Christopher Ward.

With orders closed for that now-famous watch, the brand bothered to go through the list of people who tried and failed to buy it. It then came up with a process for all of us to find a little satisfaction – the second run of the C1 Bel Canto in the colours you can see on the brand’s website. Crucially, this was far in advance of any news of a renewed run for the Bel Canto, and all the failed buyers of the original watch were taken through a process to confirm our interest, and subsequently to order the version we wanted. This was not a wait-list, strictly speaking, because everyone paid a deposit; this process is now precisely how orders for all future Bel Canto watches are handled on the website.

That Christopher Ward reached out to me, I found deeply impressive. Of the many pieces I expressed an interest in, the attention of both brands and dealers have been, shall we say, tenuous. When demand is plentiful, this is unsurprising but I must dutifully report to those of you knew to this hobby that it was like this even 10 years ago (with some caveats, as noted below). Receiving an email, automated though it appeared to be, from Christopher Ward noting my interest in the Bel Canto and then moving from there in a clear and structured manner was very notable. Just knowing that they wanted to keep the connection going was refreshing and reminiscent of how authorised dealers used to treat people.

Online First

A pioneer in the online space back in 2005, Christopher Ward knows a thing or two about how to keep people interested in its story – without the luxury of physical contact. In the case of the Bel Canto, this took the form of a series of six staggered emails that explained a variety of production details relating to how the watch is made. Aside from being extremely informative, especially if you like to nerd out as I obviously do, these emails served as tactical instruments. The last one was meant to mark the imminent arrival of the watch, and now I shall see how closely the watch tracks, especially since I know that the new watches have made their way to collectors in a variety of countries. On a final note on buying watches online, the C1 Bel Canto is my first significant online watch purchase (believe it or not) and paying for this – even if it was only a deposit – then just twiddling my thumbs while waiting indefinitely could have been anxiety-inducing. The consistent updates and production updates besides went a long way towards avoiding this...well, until now that is.

As some of you no doubt are curious about, the C1 Bel Canto does pop up occasionally, and very unreliably, on resale platforms. If you believe the listings, if you want to skip the wait then you will have to pay an unhealthy premium. For a watch still in production and available via the brand at a standard price, this is egregious – it might just be trolls and scammers because however amazing the unrivalled Bel Canto might be, it cannot compete with major brand offerings.

Now, by dint of some luck, I do know at least one other person who is waiting for his Bel Canto watch. I had no idea that he too had tried to buy the original and had fallen short but we did compare notes once he saw the story in last year’s Many More Hands story. No doubt you will see the photographic evidence on Instagram when we both receive our watches. Strangely enough, I apparently know yet another person who is also on standby while he awaits his watch. If nothing else, the fact that Christopher Ward has managed what amounts to a reissue so effectively is amazing. For me, all that remains is managing the waiting game.

Vacheron Constantin Overseas 41mm

Unlike the C1 Bel Canto, the Vacheron Constantin Overseas has been a constant companion in my dreams for years. I trust I need not repeat any refrains about Vacheron Constantin’s long and storied past to explain this but the choice of the Overseas itself is a bit of a personal idiosyncrasy. Amidst the madness surrounding luxury sports watches in recent years, I had to strongly consider how to proceed. In other words, I needed to decide if I wanted in on the action. As I have explained over the years in the pages of this magazine, I feel the ascendance of the sports watch is about as irreversible as the big watch trend. Thus, if you want one of the big standard bearers, you need to already be in good standing...and be willing to compete with speculators. As far as the Overseas goes, I might selfishly suggest to the alternative asset guys and flippers that they are barking up the wrong tree. Properly speaking, this is because the Overseas is really in its own odd little space.

While I would argue that the love for Gerald Genta-designed watches is properly separate from an appreciation of the luxury sports watch, there are overlaps. The Overseas is not one of them, with this watch having a rather interesting history that I do not have space to get into. Suffice it so say though that the Overseas is a sports watch, its history begins in the 1990s, and continued to evolve up to the early Aughts. The last revision to the collection happened in 2016, which was relatively minor. Even Vacheron Constantin does not make the case that the Overseas was meant to be the successor to the 222 in 1979, which was the brand’s proper contribution to the design language pioneered by Genta (though he did not design the 222 or the Overseas, just to be clear). It will not surprise you that this was when I discovered the Overseas because I was learning and writing about watches around about this time (especially the 2000s), when I first discovered the magic of mechanical watches in the 1990s. The watch today is quite different than it was at the start but it still says something about the era of its birth.

For the longest time, prior to the launch of the Fiftysix collection, the Overseas family served as the gateway to Vacheron Constantin. I feel positive about the change, although it did not influence my decision as far as reference 4520V/210A-B128 goes. Vacheron Constantin just wised up to the fact that a legend of fine watchmaking cannot use a design-forward luxury sports watch as an introduction to the brand. Now, this does open up pricing options for the brand, which admittedly might be very bad for me and for anyone hoping for a bargain here – the Overseas can be had for $16,500, although that is for the quartz model. Prices have been trending upwards with this collection for years, although resale prospects here were never in outlandish territory.

Something to note about this model here is that it is a boutique exclusive, at least in Singapore. That means buying it is a matter of when you expressed interest in it. Now, I have been on this list for a number of years now and I have not tired of waiting yet. This is one of the upsides to waiting for more than a minute (to put it mildly) to commit to a watch because neither the brand nor market conditions are responsible. Just me and my wallet. I will close with a brief note on why I decided to finally buy the watch. In a word, it was fear, just as it was with the Rolex Oyster Perpetual Milgauss in 2021.

Inflationary pressures aside, all brands continue to aggressively push their prices skywards and, as mentioned, the introduction of the Fiftysix signals as much to me. The Overseas is, in my view, no competitor to the Audemars Piguet Royal Oak or the Patek Philippe Nautilus, even if it plays in their arena. Like those watches, it tested the boundaries of watch design (by channelling the brand’s Maltese cross logo) to the breaking point. It may have passed that post and then waited for the market to catch up to it, which is a decision I continue to salute Vacheron Constantin for. Happily, the Overseas has not only finally found the audience it deserves but it also no longer needs to languish in the shadow of giants, thanks to Vacheron Constantin introducing the Historiques 222.

This article first appeared on WOW’s Legacy 2024 issue.

For more on the latest in watch reads, click here.

This Watch Partnership Will Have Collectors Rejoicing

Sincere Fine Watches is bringing famed German independent brand Kudoke to Singapore and Malaysia in a move sure to please local collectors. Kudoke gained international acclaim with its GPHG win in 2019; the watchmaker earned the Petite Aiguille award for the Kudoke 2 timepiece. Of course, collectors will have been aware of the brand founded by AHCI member Stefan Kudoke in 2008 for some years now; Stefan runs the business with his wife and partner Ev.

Stefan Kudoke

WOW Thailand and Singapore featured an interview with Stefan in 2020, which emerged within a few years of the editors discovering Kudoke watches. For those who think German fine watchmaking is all about Glashutte, Kudoke offers an excellent rejoinder. Kudoke’s base of operations is just outside Dresden, which is the city closest to Glashutte; Stefan worked as a watchmaker at Glashutte Original and Blancpain, with stints at Breguet and Omega as well.

Kudoke watches

Kudoke watches are today famed for creative skeletonisation, and indeed started that way, fuelled by Stefan’s passion for the art and his recognition of a market gap for such timepieces. This foreshadowed the fine engraving and hand-finishing evident on the brand’s in-house Kaliber 1.

Kudoke watches

Collectors can discover all the fine details about Kudoke at Sincere boutiques and SHH salons in both Singapore and Malaysia.

For more on the latest in luxury watch reads, click here.

LUXUO's Coverage of LVMH Watch Week 

Watch fairs are funny things – are we most interested in a show like the LVMH Watch Week for the experience or for the new watches? What if those new watches include a heavy-hitter such as the Hublot MP-10, or an icon such as the Bulgari Bulgari Bulgari, which is the only watch we know of that makes one say the brand name not once but three times! What about the return of a classic, as heralded by both the Carerra Chronograph Dato for TAG Heuer and the Chronomaster Original Triple Calendar for Zenith? For the independent-minded enthusiast and collector, it must be a different sort of return: a public celebration of the rebirths of Gerald Genta and Daniel Roth brand names.

Bulgari Bulgari

A year-opening affair like the one organized by the LVMH group to pump up its new watches is no way to judge the novelties of the year, nor is it an appetizer for the coming Watches and Wonders Geneva show. That said, just the list we rattled off cannot be taken lightly, and it certainly makes us wish we could make it to the Miami show in person. We sat out the season-opener in 2024 this year because it is simply too close to the Geneva show for comfort and Miami is a bridge too far. For some context, Hublot, TAG Heuer and Zenith all show at Watches and Wonders, and some (if not all) will be sharing the key talking points at the later fair.

Hublot Mp-10 Tourbillon Weight Energy System

For us, the watches are then the meat of the LVMH Watch Week, and the subject of this briefest of notes. While the important watches are not exactly listed in the order we noted, we do want to begin with the MP-10, which to give it its due, is the MP-10 Tourbillon Weight Energy System Titanium. That word salad is really shorthand for all that makes the watch special: Hublot has done away with hands, dial and completely reinvented the automatic winding system. While we will get into it in more detail later, the gist of it is that the MP-10 uses its movement to display the time, as you can see.

Hublot Big Bang Unico Saxem Green

Read More: Takashi Murakami Discusses His Latest Hublot Creation

On that note, perhaps the most significant thing to discuss here is how that winding system works. Hublot’s watchmakers have set aside the traditional winding rotor here, relying instead on the force generated by the white gold blocks that move freely around the vertical axis. The result is perhaps one of the most attention-grabbing watches we have seen in recent years, and certainly at the LVMH Watch Fair.

Bulgari Bulgari

Moving on to something with a different flavour, there is also that Bulgari to get into. First of all, this watch will be celebrating its 50th birthday in 2025, and it is perhaps one of the last of Genta’s seminal designs of the 1970s. The Bulgari Bulgari is a watch so lovely they named it twice, and it gets two new sizes this year: an automatic (calibre BVL 191) in 38 mm and a 26 mm quartz model. Other than size, everything else is proportionately the same as the watch you already know.

Read More: The TAG Heuer Carrera Chronograph Drips in Gold

Standards get a lot more play at the LVMH timekeeping party this year, with TAG Heuer and Zenith both playing to their respective strengths. For those who might be scratching their heads in wonder at the teal green Carrera Chronograph, we addressed it as the Dato but that is not its name. Indeed, although this is a new contemporary reference for Carrera Chronographs, it will share the same naming convention as all other Carrera Chronographs. The Dato reference was meant to put you in mind of the 1968 Heuer Carrera 45 Dato, so-named for its distinctive date at 9 o’clock. The date is back there (there are several date positions for the Carrera) now and the chronograph is thus mono-register and sans any running seconds indication. Calibre TH20-07 has a vertical clutch to accompany its column wheel so you could safely keep the chronograph seconds going if you wanted.

Zenith Chronomaster Sport

Finally, the Zenith Chronomaster Original Triple Calendar throws a lot of information at the wearer – or any onlooker really. This too is a watch evocative of the past, when Zenith made the El Primero calibre to not only be an integrated automatic chronograph. Yes, not only, because the brand made some examples of triple calendar watches, with moon phase indicator, with the El Primero movement by 1970, just a year after the launch of the chronograph movement. Zenith today says that this is a watch that took 55 years to get here, but the chronograph with full calendar and moon phase display was in the collection in 2014, as the 410 Triple Calendar and Moon Phase Chronograph.

Read More: Zenith Defy Extreme Mirror High-Speed Polish

That closes out this initial report on the LVMH Watch Week novelties, which was written in advance of the fair via disclosure-protected releases. When we do have the chance to touch and feel the real deals, we will have more of a story to tell about all these highlights – and the many more we have not got to (yet).

For more on the latest in luxury watch reads, click here.

Bell & Ross' BR 03-Cyber-CE Hits All the Right Angles

Bell & Ross BR 03-Cyber-CE

Mechanical watches can be beguiling and bewildering all at once, as the Bell & Ross BR 03-Cyber-CE demonstrates. While you might identify the design-forward watchmaker with the circles-within-squares aesthetic, it is really so much more ambitious. By the way, even here in the Cyber-CE limited edition (a celebration of angularity if we ever saw one), there are plenty of circles interacting with squares; curves and straight lines too. On the face of it, the Cyber-CE is a simple automatic time-only watch that modestly eschews any indication of seconds. Yet, this is no humble dress watch and its complexity is evident in its shape - that goes for both the matt ceramic case and the manufacture movement. 

Bell & Ross BR 03-Cyber-CE

At first glance, the enthusiast will recognise the BR 03-Cyber-CE, given that it is an evolution of the special piece proposed by the brand for the abortive OnlyWatch auction last year. Both the case and the movement, calibre BR-Cal.383, appear to be descendants of the colourful B03 Cyber Rainbow. For the Cyber-CE though, Bell & Ross has made a 180-degree turn and gone for a stealthy appeal. Perhaps surprisingly, the approach has yielded a watch that draws the eye in with its faceted case in a way that the brightly hued piece unique ever quite manages to (we have seen the Cyber Rainbow in person but not the Cyber-CE – Ed). 

Bell & Ross BR 03-Cyber-CE

In its press information for the Cyber-CE, Bell & Ross never mentions the word ‘skull’ anywhere yet the impression is clearly present. Just look at the watch and consider Bruno Belamich’s description of it as “a nod to the digital arts. When a digital image freezes, it reveals the pixels of which it is made;” Belamich is co-founder and lead designer of Bell & Ross. Thus, we suggest that the digital image here conveys the sense of the Jolly Roger or memento mori, itself an important motif for Bell & Ross (the brand was amongst the first to popularise skull-motif watches in fine watchmaking).  

Bell & Ross BR 03-Cyber-CE

To close on the movement, it is certainly skeletonised to within an inch of its life, although certainly via the wizardry of contemporary industrial production. In the case of the relatively new BR-Cal.383, this is perfectly acceptable (considering its appeal to digital sensibilities anyway). Bell & Ross has not released many details on the movement since it debuted in the Cyber Rainbow; the brand did not even note that the Cyber-CE and the Cyber-Rainbow share the same engine. This is unfortunate because the movement is rated highly enough to allow for a five-year warranty, although the power reserve of 48 hours is a little below the standard offered by many manufacture movements.  

Bell & Ross BR 03-Cyber-CE

The propositions of the Cyber-CE reflect the classic BR 03 at 42 x 43.7 mm, but there is an adaptation here as far as the lugs are concerned. Belamich asserts that the rubber strap is effectively connected directly to the case, without traditional lugs at all; this is once again exactly like the Cyber-Rainbow. The watch is a limited edition of 500 pieces.

For more on the latest in luxury watch reads, click here.

Akio Naito, CEO of Grand Seiko Manages Brand Demand With Customer Expectations

There is a certain charming story about Grand Seiko that kept springing into my head on my recent whirlwind tour of the brand’s manufacturing sites across Japan. Of course, I invite you to read that story too, and perhaps in advance of this interview with Grand Seiko CEO Akio Naito. In any case, this anecdote did not make it into the watchmaking story so I will include it here. The short of it is this: Grand Seiko presentations are legendary for being packed to overflowing with information - perhaps so dense that one might fairly call the proceedings dry. No matter what though, one will never feel one’s eyelids getting heavier because the watches are so invigorating. As with all such received wisdom and jokes, there might be something to it, although Grand Seiko is hardly alone in organising rigid (dare we say mechanical even) press briefings.

So how does an interview with the top brass at Grand Seiko go? Well, this is our second full encounter with Naito, and he remains charmingly candid about his brand and his role. In a few words, it leaned heavily into information overload without ever making us feel the call of the Sandman. Of course, Naito’s office was nothing if not meticulous, having gotten our questions in advance, they got the answers typed out, and Naito handed it to us at the interview itself, which was in person, at the Seiko House in Ginza. This was a surprising move as press offices typically just look at the questions and perhaps veto some of them, which is not a big deal because we can ask whatever we want in person anyway. There was no vetoing of any questions here, and everything was answered properly and fully. You might be even more surprised, dear reader, to learn that Naito still availed himself to us for the full length of the promised in-person meeting. Happily, we did have questions that we had not submitted to the press office...

If you know anything at all about Grand Seiko, it is likely to be about the second part of its name, and the favourable comparisons the brand’s watches have earned, versus some of the most famous names in Swiss watchmaking. Having just witnessed the making of Grand Seiko watches at Suwa and Morioka, as well as right here at Ginza House, it was obvious that these little bits of information were but mere morsels. One thing that was not a morsel is Grand Seiko’s steadfaast – assiduous even – need to correct the record when the press gets a little carried away with those favourable comparisons. When, in passing, we asked about Grand Seiko’s somewhat unique position, with exceptionally finished cases that are also very robust, Naito went out of his way to set us straight there. He noted, quite rightly, that there are a number of brands doing something similar, and perhaps the deeper point here is that such comparisons are unnecessary. For more on this, and the relationship between Seiko and Grand Seiko, as well as Seiko Epson, see the aforementioned manufacture story in Time Stamps. For now, it is time to hear directly from Naito.

Grand Seiko CEO Akio Naito

Congratulations on the Tentagraph SLGC001! We wonder why Grand Seiko waited so long to create purely mechanical complications?

I am aware that fans were waiting for a Grand Seiko mechanical chronograph (for a long time) but ever since its birth, Grand Seiko has pursued creating the ultimate watch with its core values being accuracy, legibility, beauty, and ease of use.

In 2009, we introduced Caliber 9S85, which was the first (high-beat) movement in almost 40 years. Since then, there have been constant requests for a high-beat Grand Seiko mechanical chronograph, but in creating it we wanted to achieve a standard of precision required of Grand Seiko, and at the same time, (a power reserve of) three days.

In 2020, Caliber 9SA5 was successfully produced, and the performance of a (high-beat) movement with 80 hours (of) power reserve was achieved. The conditions of producing a Grand Seiko high-beat chronograph were now set. With a development period of two years, we were able to create the Tentagraph.

With the Tentagraph, we set a new Grand Seiko standard for chronographs. Like all Grand Seiko mechanical movements, the Tentagraph is assessed in six positions and three temperatures over 17 days, but with an additional three days of testing in which its accuracy is assessed in three positions while the chronograph is in operation. With this new standard, we were able to introduce the (high-beat) chronograph with the longest power reserve in the industry today, still keeping the precision that Grand Seiko is renowned for.

Following up on this, should we expect to see more complications from Grand Seiko? Since accuracy is of paramount concern for Grand Seiko, is that something you will bring to any new watch?

While it is not our intention to focus on complications in the future, we aim to create unique watches that go beyond our imagination. We will consider other complications as long as it is in line with Grand Seiko's core values of high accuracy, beauty, durability and ease of use. For Kodo, we did not create the watch for the sake of creating a patented complication; (instead) it was a result of pursuing high-precision watchmaking.

Last year, we established the Atelier Ginza (located at Ginza House). The new studio aims to create truly unique and innovative timepieces of the highest order. At Atelier Ginza, some of the finest designers, craftsmen, and watchmakers work together to create, assemble, and adjust timepieces that highlight their creativity and expertise, all of which is underpinned by traditional Japanese aesthetics.

We will carefully consider future developments based on our core values. Please look forward to it.

While editors and journalists may obsess about complications, what do you find your customers asking for in a watch, that you have not yet made?

All of our watches are designed and produced carefully through the collaborative efforts of our very best designers, planners, watchmakers and manufacturers in pursuit of higher levels of accuracy, legibility, beauty, durability and ease of use. At the same time, our customers’ voices are also very important to Grand Seiko. (For example) I hear more demands for slimmer watches. We do have slim watches in our line-up that achieve the durability and reliability that are required for Grand Seiko, such as the manual-winding Spring Drive creations.

We have also introduced Grand Seiko creations that do not (adhere) to the traditional “men’s” or “lady’s” watch sizes. For example, we released several creations from Grand Seiko with a 34mm case size, including a watch with the celebrated snowflake pattern in blue.

We offer a wide collection from our Masterpiece, Evolution 9, Elegance, Heritage, and Sport collection. Each watch has a unique story, and if we communicate them effectively, I am confident that watch fans from around the world will find a watch that resonates with them.

Moving on to brand positioning and aesthetics, we are often confronted by collectors on the question of exceptional dials at Grand Seiko and at Seiko, in the Presage collection. Please explain how Grand Seiko dials are different?

Grand Seiko dials are different in two ways. First, the dials are designed and based on Grand Seiko Style. Grand Seiko established its grammar of design, the Grand Seiko Style in 1967 with the 44GS. Since then, this design principle has guided the design of every Grand Seiko creation, not only in case design but dial design as well. Grand Seiko’s dials catch even the slightest light from every angle to enhance legibility and create the sparkle of quality that Grand Seiko is renowned for.

Second, Grand Seiko dials are inspired by (the natural surroundings of) Grand Seiko studios. The dial patterns and colours embody the brand philosophy: “The Nature of Time.”

For something exceptional such as the SBGZ009, it is easy to see and feel the Grand Seiko difference. How important is this textural approach, where the dial decoration is matched by something the wearer can feel?

The watch is unique in that it fully expresses the brand philosophy in every detail, not only on the dial but also on the case engraving. This special creation is inspired by the white birch forest in (the deepest) winter, and expresses delicate Japanese sensibility and craftsmanship through engraving by a master craftsman. We will continue to take a similar approach to capture our brand philosophy through special creations like SBGZ009.

Moving to Watches and Wonders Geneva, how did you find the experience this year, now that more people can visit? Has your perception of the fair evolved or changed at all?

I was happy to meet many journalists and fans from Asia. Especially this year, we felt people are coming back to join real events, which is a great sign, as I feel strongly about the importance of holding real events and meeting people face- to-face.

With the newly established Public days (the Geneva fair has several days that are open to the general public – Ed), more people have been able to visit. We had the opportunity to communicate directly with consumers and fans, and have them understand our brand more. We felt the need to appeal to a wider audience and the fair encouraged us to do so.

While the fair continues to evolve, my view of the fair continues to be a positive one. (It is the) ideal showcase to introduce our novelties together with many of the prestigious brands from the industry. (It is a) distinguished platform where members of the industry can get together. By participating in the fair, our recognition has further increased as a true luxury watch brand with unique qualities, which I believe benefits the luxury watch industry.

We spoke previously about the incredible level of popularity of Grand Seiko outside Japan. How is the brand now coping with this demand, and how do you manage expectations in terms of collectors who may not be able to get the watch they want?

Grand Seiko is experiencing significant growth in demand worldwide. The balance of responding to high demand while consistently offering high-quality products is a challenge for any watchmaker, but we will never make any compromise in the quality of our watches and do our best to answer to the demands.

In 2020, we inaugurated the Grand Seiko Studio Shizukuishi (GSSS) in Iwate Prefecture which you just visited, dedicated to creating Grand Seiko’s mechanical watches. It is where we also train and develop the next generation watchmakers. We have also installed new (components) manufacturing equipment to increase production.

This article first appeared on WOW’s Legacy 2024 issue. 

For more on the latest in luxury watch reads, click here.